I was commissioned by Jordan Thomas Lane to create the branding for his accountancy business.
Considering the field and after research competitors' branding, we took a non-traditional approach for the logo and opted for bright colours and rounded type.
The blue and green of the logo was chosen as the background colours to use on business cards
Logo colour details
Business Card variations - the left was chosen and the colour stripe motif was transferred to the headed paper design
Unused full-text and stacked logo variations, with colours tested on various background shades
A selection of initial logo tests
