I was commissioned by Jordan Thomas Lane to create the branding for his accountancy business.
Considering the field and after research competitors' branding, we took a non-traditional approach for the logo and opted for bright colours and rounded type.
![](https://cdn.myportfolio.com/dc153d6c-931f-484d-90db-f22a29c0cd74/1ec9e0d2-a689-4b3a-881b-1f265926c407_rw_1920.jpg?h=0f266fa52e7b2b72688a2087d572f4eb)
The blue and green of the logo was chosen as the background colours to use on business cards
![](https://cdn.myportfolio.com/dc153d6c-931f-484d-90db-f22a29c0cd74/cc8f4ef2-2d2d-43a2-84bd-3e7d2a24c516_rw_1920.jpg?h=33da5a18d168eac7cadbb777a6d4309e)
Logo colour details
![](https://cdn.myportfolio.com/dc153d6c-931f-484d-90db-f22a29c0cd74/6166109c-727a-4579-8a76-7943dd8c4341_rw_1920.jpg?h=ba4c5d59a3bf719c5262417775858d86)
Business Card variations - the left was chosen and the colour stripe motif was transferred to the headed paper design
![](https://cdn.myportfolio.com/dc153d6c-931f-484d-90db-f22a29c0cd74/de2254df-985d-4391-9581-70871b37e210_rw_1920.jpg?h=45b6ef93fe32e356fd299a3c8dc79fb9)
Unused full-text and stacked logo variations, with colours tested on various background shades
![](https://cdn.myportfolio.com/dc153d6c-931f-484d-90db-f22a29c0cd74/e016157e-656e-404e-8c60-9d468b47d698_rw_1920.jpg?h=1820e5988862c1906089ca2d6a14052c)
A selection of initial logo concepts